B. ÅKERLUND
Swedish-born fashion activist and costume designer renowned for her bold, avant-garde vision that has shaped the industry for over two decades.

Her signature aesthetic—unapologetically over-the-top and meticulously detailed—has made her a go-to creative force for some of the world’s most iconic artists. Madonna, Beyoncé, ABBA, Lady Gaga, Rihanna, Katy Perry, Britney Spears, and Fergie are just a few of the names on her illustrious client list.
Seamlessly bridging the worlds of fashion, film, music, and art, B. thrives on pushing boundaries and transforming creative visions into reality. Her fearless approach to style is not just about clothing—it’s about storytelling, self-expression, and the power of reinvention.

A force of nature in the world of costume design
Revered for her unapologetic vision within the industry, she's known as the go-to creative when a project needs to transcend fashion and become a pure spectacle. Her work is instantly recognisable bold silhouettes, intricate detail, gothic romance, and a storytelling edge that transforms clothing into living, breathing characters.
She has shaped the visual identities of the world's biggest artists
Delivering moments that are now part of pop culture history. From music videos and tours to fashion films and editorial spreads, her ability to push boundaries while staying authentic to an artist's essence sets her apart.
Her peers know her not only for her daring originality but also for her technical mastery and relentless drive. That respect is reflected in the recognition she's received from the Costume Designers Guild, where she's a two-time winner for Best Short Form Costume Design, along with four additional nominations , a testament to both her consistency and her influence across formats where every frame counts.
Inside the industry, B. Åkerlund is talked about as someone who doesn't just follow trends, but invents visual languages that others spend years trying to imitate. She's an architect of identity, a provocateur of style, and a designer who understands that costumes don't just decorate—they define the narrative. To her, a costume isn't just something you wear—it's a weapon of transformation , a character in itself.
Åkerlund herself has been featured on the cover of the Costume Designer Guild Magazine and was honoured with an award for 'Excellence in Fashion' by the DIFFA Foundation.

doesn't just follow trends, but invents visual languages that others try to imitate
She's an architect of identity, a provocateur of style, and a designer who understands that costumes don't just decorate—they define the narrative. To her, a costume isn't just something you wear—it's a weapon of transformation , a character in itself.
Åkerlund herself has been featured on the cover of the Costume Designer Guild Magazine and was honoured with an award for 'Excellence in Fashion' by the DIFFA Foundation.
Awards &
recognition

Excellence in Fashion Award 33rd annual house of DIFFA DALLAS - 2025




26th Costume Designers Guild Awards 2024 - WON
Excellence in Short Form Design - Madonna X Vanity Fair: "The Enlightenment" (Short Film)


24th Costume Designers Guild Awards 2022 - WON
Excellence in Short Form Design - Swarovski: "Welcome to Wonderlab" (Commercial)



22th Costume Designers Guild Awards 2020 - Nominated
Excellence in Short Form Design - Madonna "God Control"

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20th Costume Designers Guild Awards 2018 - Nominated
Excellence in Short Form Design - "Chained to the Rhythm" - Katy Perry Music Video - B. Akerlund



19th Costume Designers Guild Awards 2017 - Nominated
Excellence in Short Form Design - Beyoncé "Hold Up" Video


18th Costume Designers Guild Awards 2016 - Nominated
Excellence in Short Form Design - "From the Makers of Happy & Merry" - H&M Presents Katy Perry Commercial


2013 Honourary award ("Arets hederspris") at the ELLE-galan (by ELLE Sweden)





